Thursday, February 16, 2023

"Wouldn't it be wrong for Adidas to take Nazi money?": Sarah Silverman, Dulcé Sloan, and the Nazi history of Adidas

Last night on the Daily Show, in an exchange with Dulcé Sloan about the problems Adidas has been having since cancelling Kanye West's contract, Sarah Silverman posed a question after Sloan suggested that only West's supporters would still wear the shoes that Adidas no longer wants to sell: "Wouldn't it be wrong for Adidas to take Nazi money?" I'd like to think that Silverman, Sloan, and their writers are consciously playing here with Adidas's origins as the "Gebrüder Dassler Schuhfabrik" in the 1920s; both Dassler brothers (Adi of Adidas and Rudolf of Puma) joined the Nazi Party in May 1933 and delivered shoes to the German Army throughout World War Two. (Andrew Shields, #111words, 16 February 2023)


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